ADSU International Journal of Applied Economics, Finance and Management

The Impact Of Internet Usage By Youths On Political Participation In Nigeria: Case Study Of The Northern Senatorial District Of Adamawa State

Abstract

In recent years, the rapid evolution of digital technologies has profoundly reshaped societal dynamics across the globe, including in Nigeria. One notable impact of this technological revolution is its influence on political participation among the youth demographic. With an increasing number of Nigerian youths gaining access to the internet and engaging with digital platforms, the landscape of political engagement is undergoing significant transformation. This study investigates the impact of internet usage by youths on political participation in Nigeria, focusing on the Northern Senatorial District of Adamawa State. Adopting a survey research design, data was collected from 373 respondents selected through stratified random sampling across Maiha, Mubi North, and Michika local government areas. The study employed a structured questionnaire to gather primary data complemented by secondary sources. Descriptive and regression analyses were utilized to explore the demographic patterns of internet use, its correlation with political awareness, and the influence of social media on political behaviours. The findings indicate significant disparities in internet access across gender, urban-rural settings, socioeconomic status, and education levels. The research highlights a positive relationship between internet use and political engagement among youth, underscoring its role in democratizing access to information and promoting civic participation. However, challenges such as misinformation on social media necessitate strategic measures to harness its benefits effectively. Based on these insights, recommendations are provided for policymakers to enhance internet accessibility, develop online civic education resources, and promote responsible social media usage. The study suggests further research to compare internet impacts across different regions and explore socio-economic and cultural influences on digital access and political engagement in Northern Nigeria.