This systematic review examines the sustainability of KEDI’s network marketing model, with a focus on the integration of sustainability principles within its marketing strategies. The sustainability of marketing strategies has emerged as a critical contemporary issue in the business landscape. The sustainability of the network marketing model refers to its ability to maintain and grow over some time. By analyzing the current literature on sustainability in network marketing, the paper highlights the key factors that influence the sustainability of KEDI’s model, including environmental, social, and economic dimensions. The findings suggest that while KEDI’s model has the potential for long-term success, it must address challenges such as distributor retention, ethical practices, and product quality. The review concludes with recommendations for enhancing the sustainability of the model.