Effect Of Digital Strategy And Digital Input On Organizational Performance In Deposit Money Banks In Adamawa State, Nigeria

Abstract

This study examined the effect of digital strategy and digital input on organizational performance among Deposit Money Banks in Adamawa State, Nigeria. Specifically, the study assessed the effect of digital strategy and digital input on organizational performance. A descriptive research design was adopted, with employees of First Bank, UBA Plc, GTBank, Access Bank, and Zenith Bank in Adamawa State constituting the study population. From a population of 267 employees, a sample size of 173 was determined using Taro Yamane’s formula, while convenience sampling was employed. Primary data were collected through structured questionnaires, with 163 questionnaires returned and found suitable for analysis. Linear regression analysis was used to test the hypotheses. The findings established that digital strategy significantly and positively influences organizational performance, indicating that clearly defined digital objectives, management support, strategic alignment, and appropriate resource allocation enhance bank performance. The study also found that digital input significantly and positively influences organizational performance, demonstrating the importance of digital infrastructure, technological systems, employee digital skills, and participation in digital innovation. The study concludes that effective digital strategy and adequate digital inputs provide an important foundation for improving organizational performance among Deposit Money Banks in Adamawa State. It recommends that bank management should align digital transformation strategies with organizational objectives and continuously invest in digital infrastructure, employee training, and digital innovation.