Effect Of Digital Transformation On Organizational Performance: A Mediating Role Of Organizational Culture In Deposit Money Banks In Adamawa State, Nigeria

Abstract

This study examined the effect of digital transformation on organizational performance of Deposit Money Banks in Adamawa State, Nigeria, with particular emphasis on the mediating role of organizational culture. The study adopted a quantitative research approach and a survey research design. Primary data were collected from employees of selected Deposit Money Banks, namely First Bank, UBA Plc, GTBank, Access Bank, and Zenith Bank in Adamawa State. A total of 173 questionnaires were distributed, out of which 163 were returned, representing a response rate of 94.2%. The data were analysed using regression analysis, while the hypotheses were tested at the 5% level of significance. The findings revealed that digital transformation and organizational culture each had a significant positive effect on organizational performance. The mediation analysis showed that organizational culture significantly mediated the relationship between digital transformation and organizational performance, indicating that the performance benefits of digital transformation are partly transmitted through a supportive organizational culture. The study therefore concludes that digital transformation is an important driver of organizational performance among Deposit Money Banks in Adamawa State, while organizational culture provides an important mechanism through which digital transformation contributes to improved organizational outcomes. The study recommends that Deposit Money Banks should strengthen their digital infrastructure, develop innovative digital products, formulate clear digital strategies, invest in digital skills and resources, promote strategic digital collaboration, and deliberately cultivate an organizational culture that supports innovation, adaptability, teamwork, and continuous improvement.