Challenges Of Cattle Marketing During Cash Crunch Period In North-East Nigeria

Abstract

This study was conducted to examine the Challenges of Cattle Marketing during Cash Crunch Period in North-East Nigeria. Purposive and simple random sampling methods were used to select 495 respondents which form the sample size. A cross sectional survey was carried out with the aid of well-structured questionnaire along with interviews to obtained Primary data for the study. Kendall’s coefficient of concordance was used to identify challenges faced by the cattle marketers. Inadequate cash in circulation as well as poor network (Ā =6.32 and Ā =6.33 respectively) was ranked as the major challenges while lack of government support (Ā =6.63) as a minor challenge. The Kendall's W value of 0.891 indicates a high degree of agreement among the respondents regarding the perceived severity of the various challenges they face. The results shows that cashless policy have seriously affected Cattle marketing and the economy of the marketers in North-East Nigeria. This study therefore, recommend that private and public financial institutions, should provide effective E- marketing, sufficient cash in circulation and also establish platforms for knowledge exchange to address the complex challenges faced by cattle marketers, particularly during challenging periods like the liquidity crisis period.