Assessment Of The Supply Value Chain Of Cocacola Company And Its Socioeconomic Effects On The Rural Economy Of Adamawa North Senatorial District

Abstract

This paper examines the supply value chain of the Coca-Cola Company and its socioeconomic effects on the rural economy of Adamawa North Senatorial District, Nigeria. Using a cross-sectional survey design, data were collected from 370 respondents across three local government areas (Mubi North, Mubi South, and Michika). Both descriptive statistics and regression models were applied to analyze the data. The findings reveal that Coca-Cola’s supply chain significantly contributes to job creation, business opportunities, and improved household income, particularly among youths and small-scale traders. However, challenges such as poor road networks, high transportation costs, unstable product supply, and inadequate storage facilities persist. Despite these obstacles, Coca-Cola’s operations enhance local economic development by supporting retailers, wholesalers, and transporters. Regression results show statistically significant positive impacts of Coca-Cola’s supply chain on income growth and socioeconomic well-being. The study concludes that while Coca-Cola’s presence has stimulated rural livelihoods, addressing infrastructural and distributional inefficiencies would maximize its benefits. It recommends targeted investment in logistics infrastructure, expansion of distribution networks, and stronger engagement with micro-retailers and local communities.